We define problems, shape opportunities and realize the experience.
Founded in 2012, zigzag was born digital as a multi-disciplinary team of creatives. We are devoted to making a difference through design and technology. Located in Stuttgart and Berlin, Germany, we have partnered with various top-tier companies to create best-in-class digital products and experiences.
Ideas are everywhere but discovering the right ones requires special skills.
And harvesting them in the right form demands professional approaches. Everything starts with users - who they are and their context. We investigate critical problems, point out underlying desires, and filter ideas considering market viability and technical feasibility.
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We strive for holistic thinking.
We formulate directions and explore ideas desired by users, targeted to the market and optimized with relevant technologies.
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We put users first.
We know how to develop an in-depth understanding of users and imagine experiences from their perspective.
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We are informed.
We study deeply and widely - the landscape, trends, platforms, etc. to extract actionable findings and insights.
Beyond how things look, our design communicates the core message of the experience.
We transparently blend all our disciplines - interaction, visual, motion, etc. We do this to achieve a harmonious system that is both beautiful and functional. It is one of our biggest delights to craft cohesive structures, behaviors, transitions and appearances that share one vision.
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We craft (y)our design
lovingly with full attention to the details, yet keeping the original vision and principles.
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We define rules.
Design is not only about how it looks. We define what it consists of and how things work together, envisioning a harmonious system.
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We are obsessed
with collecting ideas from surroundings, transforming randomness to relevance and bringing awakening moments into the experience.
Developing prototypes along the agile design process is one of our key competences.
We thoroughly translate our design into real code that is reusable for further implementation and testable with actual users. Designing and prototyping in parallel allows us to prove concepts and conceive more ideas on how to improve designs.
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We believe in prototyping.
We see the power of experience, not only communicating the essence of ideas but also providing new ideas for improvement.
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We are thorough.
We translate our vision and design into the real code, reusable for further implementation and testable with actual users.
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We are agile.
Our skills and experience cover multiple disciplines and domains to optimise the implementation process.
Why zigzag? What is the story behind it?
Often people ask how we named our company and why? Here we present a short video you can watch to satisfy your curiosity. And please make sure your sound is turned on to really feel it.
We are a band of creators and tinkerers. We respect each other’s expertise and value the power of collaboration.
We are from all around the world, making a truly international team: 6 different countries and 3 different continents.
We have just enough roles, some wearing multiple hats. More importantly, we are one team that believes the power of good design.