Getting started with banking can be difficult. Learning to budget, managing different accounts, transferring money and developing good banking habits can be intimidating — especially to young adults that haven’t done it before.

Comdirect had a mission to make this transition into financial independence easier and more accessible. They approached us to design a mobile banking experience that would attract young users new to banking.

Once someone opens an account, they don’t often switch to another bank. This makes young adults an especially valuable user group for banks to attract. Keeping this in mind, we framed our approach around making banking more appealing to a younger audience. A convenient, friendly, contemporary experience was best suited our users’ everyday banking needs. We designed the information architecture and user interface around these key concepts.

The final outcome, Comdirect Mobox, was implemented on both Android and iOS. We were able to leverage young adults’ existing familiarity with mobile interfaces and integrate contemporary visual and interaction patterns into the app. This proved successful — since release Comdirect Mobox has received very positive reviews as well as an IF design award. We were delighted to hear that the app is also being used by adults because of its clear presentation of information.