Together with the BMW design team, we design, refine, and release new iterations of My BMW, often reimagining the target picture to ensure that it represents the cutting edge of automotive technology. My BMW has been pushing boundaries and creating a holistic experience around the vehicles that seamlessly integrates with your digital life. The app not only functions as an ultimate vehicle companion — enabling remote controls and journey/charging/service management, but also provides one of the leading customer interaction channels — empowering discovery, sales, and community.

In 2018, our partnership with BMW took a significant turn with the inception of the My BMW project. This transformative venture focused on creating a mobile companion app for BMW vehicles. Originally known as BMW Connected, this project underwent a visionary phase, resulting in a rebranding as My BMW. Since then, we've been dedicated to enhancing the driving experience for BMW enthusiasts, providing them with an unprecedented level of connectivity and convenience.

After years of dedicated collaboration, the My BMW app has evolved into a powerful and adaptable solution with a strong user-centric design. Featuring a versatile design system and seamless scalability across multiple touchpoints, it has become a new industry standard, enhancing the driving companion experience in and outside of the vehicle.

My BMW's continuous evolution, powered by world-class design and development teams, sets new standards for digital mobility experience. Together, we embrace agile communication, processes, and tools, ensuring that our collaboration remains agile and efficient. As we look to the future, we remain committed to enhancing the digital experience of BMW enthusiasts worldwide. Our team is proud to be a part of this amazing project and excited about the road ahead. Curious to explore how we can bring innovation to your next project?