Automotive | UX/UI Design | Mobile Experience
client
BMW
project
My BMW/MINI Apps
year
2018 - Now
Brief
Creating BMW’s continuously evolving mobile companion app with embedded collaboration from vision to production.
My BMW is more than a remote control; it's a dynamic journey that continues to redefine the way you interact with your BMW. Together with the BMW design team, we design, refine, and release new iterations of My BMW, often reimagining the target picture to ensure that it represents the cutting edge of automotive technology.
My BMW has been pushing boundaries and creating a holistic experience around the vehicles that seamlessly integrates with your digital life. The app not only functions as an ultimate vehicle companion — enabling remote controls and journey/charging/service management, but also provides one of the leading customer interaction channels — empowering discovery, sales, and community.
Today, over 11 million people use My BMW and MINI apps across more than 50 global markets.
Users, Globally
Q4, 2023 / Total of BMW and MINI
New Users, Daily
In December 2023
Active Users, Daily
Q4, 2023 / Total of BMW and MINI
History
Since 2015, we've embarked on an exciting journey of collaboration with BMW, working on a range of outstanding projects that have redefined the mobility experience.
In 2018, our partnership with BMW took a significant turn with the inception of the My BMW project. This transformative venture focused on creating a mobile companion app for BMW vehicles. Originally known as BMW Connected, this project underwent a visionary phase, resulting in a rebranding as My BMW.
Since then, we've been dedicated to enhancing the driving experience for BMW enthusiasts, providing them with an unprecedented level of connectivity and convenience.
1 / 5
Partnership Since 2015
A strong and enduring partnership between zigzag and the BMW design team is the foundation of our joint success.
2 / 5
From Vision to Production
From concept to implementation, we've been side-by-side shaping the future of mobility.
3 / 5
Fully Embedded as Part of One Team/Community
We are embedded as an integral part of the global BMW team, sharing the same mission.
4 / 5
Agile Communication, Process, and Tools
Together, we've adopted a flexible and efficient yet secure approach to drive innovation.
5 / 5
With Mutual Respect and Trust
The confidence that BMW has placed in us has been instrumental in achieving remarkable results.
Product
My BMW is more than a remote control; it's a dynamic journey that continues to redefine the way you interact with your BMW.
After years of dedicated collaboration, the My BMW app has evolved into a powerful and adaptable solution with a strong user-centric design. Featuring a versatile design system and seamless scalability across multiple touchpoints, it has become a new industry standard, enhancing the driving companion experience in and outside of the vehicle.
The My BMW app boasts a robust design system crafted to integrate with the brand's distinctive elegance. Featuring highly modular components, it gracefully adapts to various color themes, ensuring a consistent and brand-appropriate user experience.
The My BMW app offers personalization at its core, with your vehicle’s color serving as the default background across all touchpoints. But it doesn't stop there; you can make it uniquely yours by customizing it with special event themes. Your emotional connection to your BMW is now reflected in every touchpoint of the app, making it a truly personalized experience.
The My BMW design system is a versatile platform that harnesses one core framework to tailor experiences across multiple brands, including BMW and MINI, so far. This unified approach allows each brand to maintain its unique identity while upholding shared core principles, ensuring a cohesive yet distinct user experience.
The My BMW app's design system extends across various touchpoints, including watches and widgets. This scalability ensures a consistent and user-centric experience forming a direct connection from your vehicle to your life – no matter how you choose to interact with your BMW.
The My BMW app is a living, evolving product. With every release we introduce new features and tirelessly refine existing ones, all in the pursuit of the highest level of quality possible.
Summary
My BMW's journey is an ongoing collaboration among many, and we can't be prouder to be part of it.
With over 11 million users across more than 50 global markets, My BMW has redefined the way people interact with their vehicles. My BMW's continuous evolution, powered by world-class design and development teams, sets new standards for digital mobility experience. Together, we embrace agile communication, processes, and tools, ensuring that our collaboration remains agile and efficient.
As we look to the future, we remain committed to enhancing the digital experience of BMW enthusiasts worldwide. Our team is proud to be a part of this amazing project and excited about the road ahead.
Curious to explore how we can bring innovation to your next project?
More
Business with zigzag
Let’s work together to create next-generation products, services and experiences.
Join our team
Looking for new challenges to work, learn and grow? Join the best team of creatives.
Case Studies
