Case Studies

Automotive | UX/UI Design | Mobile Experience






2018 - Now


At a Glance

Creating BMW’s continuously evolving mobile companion app with embedded collaboration from vision to production.

My BMW is more than a remote control; it's a dynamic journey that continues to redefine the way you interact with your BMW. Together with the BMW design team, we design, refine, and release new iterations of My BMW, often reimagining the target picture to ensure that it represents the cutting edge of automotive technology.

My BMW has been pushing boundaries and creating a holistic experience around the vehicles that seamlessly integrates with your digital life. The app not only functions as an ultimate vehicle companion — enabling remote controls and journey/charging/service management, but also provides one of the leading customer interaction channels — empowering discovery, sales, and community.

Today, over 11 million people use My BMW and MINI apps across more than 50 global markets.

12MIllustration for More

Users, Globally

Q4, 2023 / Total of BMW and MINI

8KIllustration for More

New Users, Daily

In December 2023

4MIllustration for More

Active Users, Daily

Q4, 2023 / Total of BMW and MINI


Our Partnership

Since 2015, we've embarked on an exciting journey of collaboration with BMW, working on a range of outstanding projects that have redefined the mobility experience.

In 2018, our partnership with BMW took a significant turn with the inception of the My BMW project. This transformative venture focused on creating a mobile companion app for BMW vehicles. Originally known as BMW Connected, this project underwent a visionary phase, resulting in a rebranding as My BMW.

Since then, we've been dedicated to enhancing the driving experience for BMW enthusiasts, providing them with an unprecedented level of connectivity and convenience.



My BMW is more than a remote control; it's a dynamic journey that continues to redefine the way you interact with your BMW.

After years of dedicated collaboration, the My BMW app has evolved into a powerful and adaptable solution with a strong user-centric design. Featuring a versatile design system and seamless scalability across multiple touchpoints, it has become a new industry standard, enhancing the driving companion experience in and outside of the vehicle.


Closing Remarks

My BMW's journey is an ongoing collaboration among many, and we can't be prouder to be part of it.

With over 11 million users across more than 50 global markets, My BMW has redefined the way people interact with their vehicles. My BMW's continuous evolution, powered by world-class design and development teams, sets new standards for digital mobility experience. Together, we embrace agile communication, processes, and tools, ensuring that our collaboration remains agile and efficient.

As we look to the future, we remain committed to enhancing the digital experience of BMW enthusiasts worldwide. Our team is proud to be a part of this amazing project and excited about the road ahead.

Curious to explore how we can bring innovation to your next project?

Contact Us


Related Projects